Kid Dancing at the Apple Store

You miss a lot when you step away from the Internet for the weekend. Case in point: Kid Dancing in the Apple Store. This is like five days old at this point, but I just saw it for the first time five minutes ago. And, actually, it’s a very good thing I saw it when I did, because I was freaking the heck out (for reasons unknown, as usual).

Anyone know if this is a viral marketing ploy by Apple, as Urlesque believes it might be. And does anyone know if the kid ever got the number of that lady who gives him the look at 3:09?