Gary Vaynerchuk at BookExpo America 2009

If you write books, edit books, or sell books—in short, if you care about the production and sale of printed matter in this modern age—this video of Gary Vaynerchuk's presentation at BookExpo America 2009 is a must-watch. I've been writing about the wisdom of Vaynerchuk at Geek Force Five and on my Twitter page for some time now, but this is the first time he's spoken specifically about books, and it was extraordinarily illuminating for me.