Okay, so, this is a terrible photo. If I still rode the T, I’d hop on right now, find this billboard, and snap my own photo of it. But I don’t ride the T, so I get to be like everyone else who’s making this viral on Buzzfeed and just enjoy this version in all its fuzzy, low-res glory. And, I mean, how can you not enjoy this? The humor here is so wrong that it’s right. Yay for Ben & Jerry’s for going there with an ice cream ad, and yay for Vermont for making this possible.